Research blog

 For our commercial, my group decided to do a record store. In these commercials, the audience is often shown people walking around the store and enjoying music from the records. Most commercials also include:  

-colorful visuals/graphics (often sticking to one specific Triadic/ complementary color scheme ex: red, blue, yellow). 

-upbeat moods and music. 

-Voiceovers used to describe the products.  

-cross cutting between two people in the store. 

-Sound bridge when showing the outside of the store then inside or the other way around. 

-props like records, cassettes, CDs, turn tables, and sometimes instruments and posters.  

-Close-ups and pans of the interior of the store that showcase the shelves and the vinyls are on. 

-showcasing famous band records they have in stock.  

-a persuasive hook, including a lot of deals (they lay the options out in front of you). 

-Actors dancing to music. 

-” retro” styled clothes. 

-record store name and location (often at the very end of the commercial). 

-dramatic effects like zooming out dramatically on the records. 

-scenarios between characters like someone's turntable breaks and they need to upgrade to a better one.  

-VHS effects to make it look more “vintage”. 

-colorful clothes that match the atmosphere and unique hairstyles. 

-pathos and emotional manipulation like peer pressure. 

-talking over softly played music in the background. 

 





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